One of the most gratifying aspects of reporting is being able to meet inspiring people and learn what makes them tick. In writing this June 2020 cover feature for American Banker magazine, it was fascinating to piece together the trajectory of a twenty-something tech-savvy marketing consultant whose efforts helped turn around a troubled community bank under regulatory scrutiny.
Read MoreMercedes-Benz USA’s “A Scroll Through Time” Instagram account was conceived by a team of creatives and strategists at Razorfish, of which I was a part. The unique format uses the landing screen of the account to create composite images out of individual posts, an approach that has gained popularity on Instagram since this project was introduced in the summer of 2015.
Read MoreAs senior editor at Road & Track Magazine, I was in charge of the back of the book, called The Boot (British speak for “the trunk” of a car). This was in addition to helping edit and oversee the rest of the magazine. It was thought of as a “magazine within a magazine,” with its own cover page and unique content.
Read MoreThis Instagram series is indicative of many we executed at Razorfish for Mercedes-Benz USA to broaden reach and engagement while promoting vehicles new to the market in tandem with the company’s larger sales push.
Read MoreWriting about Porsches can be intimidating—they are so hallowed. Writing a test drive of one for Road & Track magazine all the more so. R&T prides itself on being the definitive driver’s magazine, so there is a lot of pressure to get things just right. This requires a high level of technical expertise not just on the cars themselves, but on how they drive.
Read MoreThis offbeat series of videos features Nikola Jokic, a seven-foot NBA player who hails from Serbia and was relatively new to the NBA at the time. We tapped him as a spokesperson of sorts to increase visibility and followers for then-nascent EchoPark Automotive, a used-car dealership based in Colorado.
Read MoreThis profile was part of a large feature package called The Dreamers. It ran in the November 2017 issue of Road & Track and focused on key visionaries and disruptors doing truly innovative things. Mate Rimac’s story is fascinating—from an anonymous Albanian teenager winning science fair projects to the founder and CEO of one of the leading electric-car manufacturers in the world.
Read MoreThis test drive of the Lexus LS ran in the Dec. 2017/Jan. 2018 issue of Road & Track. The car is a monumental one for the Japanese luxury brand. Its design celebrates Japanese craftsmanship with artful styling cues.
Read MoreWhite papers and custom publishing content are usually so dry that they compel us to stop reading. That’s why my goal for massive projects such as this one, which I undertook for Forbes Insights, was to apply key feature-writing techniques that make the copy digestible and, dare I say, compelling with a good flow.
Read MoreThis article was originally published on Maxim.com Oct. 19, 2014.
Tycoons like Martin Winterkorn are rarely speechless. But the chairman of Volkswagen AG, Porche’s parent company, was without words the first time he got behind the wheel of a 918 Spyder prototype.
“For 20 minutes he said nothing. He was just driving,” says Franz-Steffen Walliser, chief engineer of the $845,000 plug-in-hybrid sports car. But finally Winterkorn did speak up. “He said, ‘This will change the world.’”
