Mercedes-Benz USA’s “A Scroll Through Time” Instagram account was conceived by a team of creatives and strategists at Razorfish, of which I was a part. The unique format uses the landing screen of the account to create composite images out of individual posts, an approach that has gained popularity on Instagram since this project was introduced in the summer of 2015.
Read MoreThis Instagram series is indicative of many we executed at Razorfish for Mercedes-Benz USA to broaden reach and engagement while promoting vehicles new to the market in tandem with the company’s larger sales push.
Read MoreThis offbeat series of videos features Nikola Jokic, a seven-foot NBA player who hails from Serbia and was relatively new to the NBA at the time. We tapped him as a spokesperson of sorts to increase visibility and followers for then-nascent EchoPark Automotive, a used-car dealership based in Colorado.
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